Own the safety layer
of everyday life.
MyHives is the world's first everyday safety AI assistant — a B2C subscription with B2B2C distribution, signed national infrastructure partners, and 35,000+ people protected from July 2026. Built in The Hague. Built to be the category leader.
At a glance
Everything below was built with €0 external funding.
Every other safety product has one trigger: you, pressing something. BEEKON has six — and only one of them requires your hands.
2
Signed national partners — Trigion (licensed 24/7 alarm centre, Securitas group) and Marsh (insurance)
35,000+
People protected from July 2026 across launch pilots — CSU, TZorg, De Grote Markt Den Haag
190+
Countries covered by GEM — the global emergency routing engine behind BEEKON
LIVE
iOS and Android, shipped. Product, partners, and pilots — before the first external euro.
Three waves, one window.
AI voice crossed the threshold
Real-time translation and voice understanding became fast and reliable enough to stand inside an emergency call. The core enabler of BEEKON did not exist three years ago.
Duty of care became enforceable
ESG reporting, works councils, and duty-of-care expectations turned employee safety from goodwill into governance. Budgets exist; the category leader does not — yet.
A category with no incumbent
Panic buttons commoditised the press. Nobody owns the intelligence, translation, evidence, and justice layer. “Everyday safety AI assistant” is an empty throne.
Growth is built into the protection itself.
Every check-in recruits its watchers
Protection is social by design: sending a check-in invites the people who care. Watchers, invited to watch — and stay to be protected.
Every employer seat reaches a household
A company protects its workforce; families feel it at the kitchen table and bring BEEKON home. B2B lands the seat, B2C grows the house.
Every story is built to travel
“You're never alone — even in silence.” Likes and moments shaped for the group chat, where safety decisions are actually made.
Software margins. Infrastructure leverage.
One engine, 190+ countries
GEM routes to the right emergency line anywhere on Earth. Expansion is configuration, not new operations.
Response scales through partners
Licensed alarm-centre infrastructure carries the response load — growth without an in-house call-centre wall.
Seats land thousands at a time
One organisational signature onboards an entire workforce. July alone switches on 35,000+ people.
Four reinforcing loops.
Category creation
Six world-firsts in one — hands-free emergency AI, 190+ country routing, live-translated calls, a guardian that learns you, circle-on-the-call, automatic court-ready evidence.
Data network effects
Every signal logged makes the map smarter for everyone, every session teaches BEEKON. The product compounds with usage — switching costs grow monthly.
B2B2C distribution
Employers pay €5.85/employee/month; families feel the protection at home. Acquisition cost collapses while household conversion follows.
Revenue depth past the subscription
Consumer €5.99/€45 — workforce €5.85/seat — legal & insurer verification API — chronology exports. The evidence layer monetises what no panic button can.
Boring where it must be. First where it counts.
Safety platforms earn trust through governance, not promises. The unglamorous layer is already in place.
Licensed 24/7 alarm-centre routing — Trigion, Securitas group
Released Freedom Fund — structured with Marsh
Privacy enforced at the server — k≥5, no watch mode, ever
GDPR-native — Works Council & DPIA ready
Court-grade evidence with chain of custody
Dutch B.V. — The Hague — governance-ready reporting
Built by people who refuse the shrink.
A technical founder-CEO who architected the platform end-to-end, and a co-founder who turned partners into signatures. The Hague, Netherlands.
Nelson T. Ajulo, PhD — CEO / CTO
Architecture, AI/ML, and product — from the escalation engine to the evidence vault.
Anniek van Veldhuizen — Co-founder
Partnerships and operations — Trigion, Marsh, and the July pilot programme.
The road ahead — four moves, already in motion.
Launch the July pilots — CSU, TZorg, De Grote Markt: 35,000+ protected
Convert pilots to paying organisations — the B2B2C engine turns on
Harden GEM worldwide — country-by-country routing and translation depth
Core hires — mobile, AI/ML, and partnerships
The Safety Layer Of
Everyday Life Is Being Built
Now.
A 30-minute demo with our founders. No commitment